The role of social media in enhancing guanxi and perceived effectiveness of E-commerce institutional mechanisms in online marketplace.
Alain Yee-Loong ChongEwelina LackaBoying LiHing Kai ChanPublished in: Inf. Manag. (2018)
Keyphrases
- social media
- online marketplaces
- business models
- user satisfaction
- perceived risk
- social media sites
- online learning
- online auctions
- social networking sites
- real time
- internal and external
- online consumer
- online markets
- online communities
- electronic commerce
- online forums
- user acceptance
- online stores
- social media data
- big data
- reputation management
- online social media
- agent mediated
- social interaction
- information systems