Converting Virtual Community Members Into Online Purchase Customers.
Sumeet GuptaHee-Woong KimJun Raymond ZhengPublished in: PACIS (2006)
Keyphrases
- community members
- online retailers
- virtual communities
- online communities
- online stores
- marketing strategies
- customer loyalty
- virtual environment
- potential customers
- virtual world
- share information
- online learning
- knowledge sharing
- customer satisfaction
- internet shopping
- product information
- purchase decision
- grocery shopping
- online shopping
- electronic commerce
- social networks
- mobile phone
- information systems