Feasibility of Using Electrooculography-Based Eye-Trackers for Neuromarketing Applications.
Jisoo HaKang-min ChoiChang-Hwan ImPublished in: IEEE Trans. Instrum. Meas. (2022)
Keyphrases
- eye tracker
- eye movement analysis
- eye tracking
- eye movements
- head mounted
- visual search
- eye gaze
- head movements
- gaze estimation
- human computer interaction
- eye tracking data
- text input
- eye tracking technology
- computer screen
- hands free
- calibration procedure
- visual attention
- pupil size
- artificial intelligence
- camera tracking
- eye position
- user interface