Freemium as an Optimal Strategy for Market Dominant Firms.
Zijun (June) ShiKaifu ZhangKannan SrinivasanPublished in: Mark. Sci. (2019)
Keyphrases
- optimal strategy
- decision problems
- profit maximizing
- competitive environment
- monte carlo
- technological innovation
- expected cost
- information technology
- strategic decisions
- market share
- financial data
- mathematical models
- network effects
- stock market
- pricing strategies
- network externalities
- decision making
- expected utility
- competitive advantage
- investment decisions
- competitive ratio
- production cost
- manufacturing companies
- electricity markets
- cooperative game
- data mining
- offshore outsourcing