Research on the Factors Influencing Users' Adoption Intention of E-commerce Recommendation System.
Xiaobing GanYanmin JiaoLei LiuYanhua ZhangPublished in: DMBD (2018)
Keyphrases
- factors influencing
- technology acceptance
- technology adoption
- factors affecting
- collaborative filtering
- recommendation systems
- product recommendation
- recommender systems
- perceived risk
- user interface
- electronic commerce
- product information
- grounded theory
- e government
- end users
- internet usage
- small and medium sized enterprises
- information technology
- user profiles
- user interaction
- perceived usefulness
- user feedback
- user satisfaction
- user acceptance
- social media
- subjective norm
- social networks
- early adopters