Peer Influence in a Very Large Social Network: The Diffusion of the iPhone Handset.
Miguel Godinho de MatosPedro A. FerreiraDavid KrackhardtPublished in: ICIS (2012)
Keyphrases
- information diffusion
- social networks
- influential nodes
- information propagation
- diffusion model
- social influence
- diffusion models
- diffusion processes
- diffusion process
- viral marketing
- social network analysis
- social media
- community detection
- influence maximization
- network structure
- mobile devices
- social interaction
- link prediction
- anisotropic diffusion
- online communities
- social behavior
- social networking
- mobile applications
- online social
- content analysis
- overlay network
- network dynamics