Website Credibility, Active Trust and Behavioural Intent.

Brian Cugelman Mike Thelwall Phil Dawes

Published in: PERSUASIVE (2008)

Keyphrases

website
website design
trust evaluation
trust model
conceptual framework
web users
social capital
web content
trust management
web usage mining
collective decision making
reputation information
usability evaluation
marketing strategies
neural network
web pages
information systems