Linking relationship equity to brand resonance in a social networking brand community.
Ya-Yun ChengWei-Feng TungMing-Hsien YangChang-Tang ChiangPublished in: Electron. Commer. Res. Appl. (2019)
Keyphrases
- social networking
- online communities
- social software
- social media
- social web
- social networks
- social communities
- personal information
- data collection
- collective intelligence
- social networking sites
- social networking websites
- user behavior
- brand image
- social bookmarking
- content sharing
- online social networks
- crowd sourcing
- collaborative environment
- mobile communication
- online social networking
- social activities
- data sets
- informal learning
- website
- emerging trends
- expert systems
- social networking services
- web pages
- mashup
- community structure
- learning community