Coordinating advertising and pricing in a manufacturer-retailer channel.
Jinxing XieJerry C. WeiPublished in: Eur. J. Oper. Res. (2009)
Keyphrases
- supply chain
- inventory policy
- quantity discount
- revenue sharing
- uncertain demand
- dynamic pricing
- supply chain management
- demand uncertainty
- pricing model
- order quantity
- single product
- pricing strategies
- lead time
- service level
- online advertising
- inventory control
- demand function
- finite horizon
- revenue management
- multi channel
- pricing mechanism
- operational decisions
- decision making
- consumer behavior
- periodic review
- inventory models
- production system
- ofdm system
- multi item
- production planning
- profit maximization
- standard deviation
- third party
- dynamic programming