Analyzing the Ethical Dilemma between Protecting Consumer Privacy and Marketing Customer Data.
Utpal BosePublished in: Int. J. Dependable Trust. Inf. Syst. (2011)
Keyphrases
- customer data
- privacy issues
- customer behavior
- data mining
- legal issues
- credit card
- customer relationship management
- ethical issues
- customer satisfaction
- customer base
- marketing strategies
- customer segmentation
- data protection
- consumer behavior
- sensitive information
- privacy preserving
- personal information
- privacy concerns
- historical data
- electronic commerce
- information systems
- customer service
- direct marketing
- data mining methods
- data warehousing