Digital Social Media: An Interactive Technology Incorporated as a Competitive Advantage for Business.
Pedro Alvaro Pereira CorreiaIrene Garcia MedinaPublished in: Int. J. Interact. Mob. Technol. (2014)
Keyphrases
- competitive advantage
- strategic advantage
- business environment
- business world
- social media
- business processes
- strategic alignment
- knowledge management
- business analytics
- financial services
- business information
- technological innovation
- absorptive capacity
- service quality
- digital media
- competitive environment
- business strategy
- customer relationship management
- business process
- big data
- business intelligence
- business managers
- competitive intelligence
- crisis management
- market share
- case study
- real world
- user interface
- relational databases
- information technology
- information systems