Social Media Marketing, Quality Signaling, and the Goldilocks Principle.

Tingting Nian Arun Sundararajan

Published in: Inf. Syst. Res. (2022)

Keyphrases

social media
high quality
social networks
long term
online marketing
social media platforms
user generated content
higher quality
social networking
data mining
web pages
real time
website
quality measures
low quality
artificial intelligence
consumer behavior