Influencers and targets on social media: Investigating the impact of network homogeneity and group identification on online influence.
Sanna MalinenAki KoivulaPublished in: First Monday (2020)
Keyphrases
- viral marketing
- social media
- information diffusion
- social influence
- online social
- social media sites
- individual level
- social networks
- influence maximization
- online communities
- online learning
- network structure
- reputation management
- online social networks
- network model
- social networking sites
- factors influencing
- campus network
- online social media
- real time
- online forums
- influence propagation
- communication networks
- social networking
- network traffic
- multiple targets
- social capital
- group discussion
- content analysis
- network effects
- main factors
- twitter users
- big data
- computer networks
- wireless sensor networks
- search engine