Heads or Tails? Network Effects on Game Purchase Behavior in The Long Tail Market.
Irfan KanatT. S. RaghuAjay S. VinzePublished in: HICSS (2018)
Keyphrases
- long tail
- network effects
- purchase behavior
- electronic markets
- social influence
- electronic commerce
- digital goods
- online advertising
- business models
- recommendation systems
- key factors
- switching costs
- query suggestion
- social networks
- user behavior
- user preferences
- proprietary software
- social media
- technology adoption
- network structure
- adoption decisions