Continental Airlines Flies High with Real-Time Business Intelligence.
Ron Anderson-LehmanHugh J. WatsonBarbara H. WixomJeffrey A. HofferPublished in: MIS Q. Executive (2004)
Keyphrases
- business intelligence
- activity monitoring
- data warehousing
- data warehouse
- decision support
- business information
- business intelligence systems
- data analysis
- knowledge management
- decision making
- case study
- sql server
- microsoft office
- data mining
- data integration
- big data
- microsoft sql server
- end users
- predictive analytics
- strategic management
- decision support system
- knowledge discovery
- business analytics
- customer service
- strategic decisions
- business requirements
- metadata
- real world
- business intelligence solutions