Bid keyword suggestion in sponsored search based on competitiveness and relevance.
Ying ZhangWeinan ZhangBin GaoXiaojie YuanTie-Yan LiuPublished in: Inf. Process. Manag. (2014)
Keyphrases
- sponsored search
- click through rate
- sponsored search advertising
- pay per click
- search engine
- contextual advertising
- online advertising
- keywords
- click prediction
- click models
- user clicks
- sponsored search auctions
- keyword search
- search queries
- user experience
- search behavior
- web search
- display advertising
- keyword extraction
- budget constraints
- internet search engines
- evolutionary algorithm