What Triggers Sharing in Viral Marketing? The Role of Emotion and Social Feature.
Boying LiAlain Yee-Loong ChongEugene Ch'ngPublished in: PACIS (2015)
Keyphrases
- viral marketing
- social networks
- information diffusion
- influence maximization
- social media
- online social networks
- influence propagation
- social relationships
- knowledge sharing
- social influence
- social interaction
- facial expressions
- social network analysis
- diffusion models
- feature vectors
- diffusion model
- image processing
- search engine
- markov chain
- greedy algorithm
- social networking
- information systems