ERP: drilling for profit in the oil and gas industry.

Jorge A. Romero Nirup M. Menon Rajiv D. Banker Mark C. Anderson

Published in: Commun. ACM (2010)

Keyphrases

oil and gas industry
enterprise resource planning
decision making
information systems
case study
event related potentials
marketing strategies
databases
data structure
erp systems
real world
information technology
early stage
return on investment
profit maximizing