Influence of Usability on Customer Satisfaction: A Case Study on Mobile Phone Services.
Rodrigo de OliveiraMauro CherubiniNuria OliverPublished in: I-UxSED (2012)
Keyphrases
- mobile phone
- customer satisfaction
- service quality
- mobile phone users
- user satisfaction
- customer service
- smart phones
- mobile applications
- service providers
- mobile devices
- online shopping
- customer data
- customer support
- mobile users
- mobile technologies
- short messages
- marketing strategies
- mobile learning
- information systems
- context aware
- electronic commerce
- factors influencing
- information quality
- m learning
- mobile services
- wireless devices
- quality of service
- customer retention
- user experience
- end users
- social influence
- competitive advantage