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Joint Incentive Optimization of Customer and Merchant in Mobile Payment Marketing.
Li Yu
Zhengwei Wu
Tianchi Cai
Ziqi Liu
Zhiqiang Zhang
Lihong Gu
Xiaodong Zeng
Jinjie Gu
Published in:
AAAI (2021)
Keyphrases
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mobile payment
credit card
point of sale
business models
mobile services
electronic commerce
fraud detection
customer behavior
case study
customer service
user experience
information services