Managing information technology (IT) for one-to-one customer interaction.

John D. Wells William L. Fuerst Joobin Choobineh

Published in: Inf. Manag. (1999)

Keyphrases

information technology
user interaction
information systems
electronic commerce
human computer interaction
database
customer satisfaction
neural network
researchers and practitioners
human interaction
human robot interaction
information society
banking industry
customer knowledge