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High Value Customer Acquisition & Retention Modelling - A Scalable Data Mashup Approach.
Sangaralingam Kajanan
Nisha Verma
Aravind Ravi
Su Won Bae
Anindya Datta
Published in:
IEEE BigData (2019)
Keyphrases
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data sets
data collection
database
data analysis
data sources
end users
software engineering
information sources
original data
mashup