Login / Signup
Research in Progress: the Snob and bandwagon effects on Consumers' Purchase Intention under Different Promotion Strategies.
Li Dan Chen
Xin Lai
Neng Min Wang
Wei Huang
Published in:
PACIS (2016)
Keyphrases
</>
online shopping
purchase intention
online stores
virtual communities
product quality
information systems
website
user interface
response time
customer satisfaction