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How Consumers' Content Preference Affects Cannibalization: An Empirical Analysis on E-book Market.
Kyunghee Lee
Kunsoo Han
Eunkyoung Lee
Byungtae Lee
Published in:
ICIS (2014)
Keyphrases
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book presents
book covers
decision making
multimedia
cutting edge
metadata
digital content
database applications
multimedia content
user preferences
search engine
product information
online resources
essential information
group buying
pricing strategies
market participants
electronic books