An Empirical Study of Generating Texts for Search Engine Advertising.
Hidetaka KamigaitoPeinan ZhangHiroya TakamuraManabu OkumuraPublished in: NAACL-HLT (Industry Papers) (2021)
Keyphrases
- search engine
- keywords
- sponsored search
- web search
- information retrieval
- sponsored search auctions
- web search engines
- search advertising
- search result
- text documents
- search queries
- user queries
- retrieval systems
- online advertising
- automatically generating
- user interaction
- query logs
- keyword search
- website
- legal texts
- data mining