Optimal allocation of ad inventory in real-time bidding advertising markets.
Juanjuan LiXiaochun NiYong YuanRui QinFei-Yue WangPublished in: SMC (2016)
Keyphrases
- optimal allocation
- real time
- resource allocation
- sponsored search auctions
- sponsored search
- targeted advertising
- bidding strategies
- low cost
- social welfare
- display advertising
- advertising campaigns
- electronic commerce
- online advertising
- combinatorial auctions
- dynamic pricing
- trading agents
- software agents
- search advertising
- supply chain