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Discovering recency, frequency, and monetary (RFM) sequential patterns from customers' purchasing data.
Yen-Liang Chen
Mi-Hao Kuo
Shin-yi Wu
Kwei Tang
Published in:
Electron. Commer. Res. Appl. (2009)
Keyphrases
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sequential patterns
database
raw data
data sets
complex patterns
multi dimensional
sequential data
sequential pattern mining
data analysis
knowledge discovery
mining algorithm
interesting patterns
incremental mining