An exploratory study of customers' perception of company web sites offering various interactive applications: moderating effects of customers' Internet experience.
Herbjørn NysveenPer E. PedersenPublished in: Decis. Support Syst. (2004)
Keyphrases
- website
- potential customers
- customer service
- customer satisfaction
- customer relationship management
- internet users
- information disclosure
- customer data
- financial services
- business activities
- customer support
- service providers
- marketing strategies
- internet usage
- data mining
- online stores
- call center
- customer behavior
- user friendly
- case study
- world wide
- customer segmentation
- high tech
- customer base
- customer preferences
- customer retention
- marketing campaigns
- user experience
- user interaction
- information technology
- web pages