The Impact of Social Media Marketing on Impulse Buying.
Adheesh BudreeWarren DriverAbongile PandleGandidzanwa TanakaPublished in: HCI (14) (2021)
Keyphrases
- social media
- social networking
- social networks
- big data
- social interaction
- database
- user generated content
- social media platforms
- long term
- data mining
- neural network
- electronic commerce
- online social networks
- data mining applications
- information diffusion
- factors that influence
- crisis management
- viral marketing
- data sets