Sponsored Search Marketing: Dynamic Pricing and Advertising for an Online Retailer.
Shengqi YeGöker AydinShanshan HuPublished in: Manag. Sci. (2015)
Keyphrases
- dynamic pricing
- online advertising
- sponsored search
- internet advertising
- user behavior
- contextual advertising
- display advertising
- supply chain management
- revenue management
- pricing strategies
- search engine
- learning curve
- inventory control
- internet marketing
- click through rate
- user experience
- demand function
- click prediction
- sponsored search auctions
- supply chain
- probabilistic model
- data mining
- markov chain
- search engine marketing
- optimal solution
- search advertising
- website
- selling season