Customer Simulation for Direct Marketing Experiments.
Yegor TkachenkoMykel J. KochenderferKrzysztof KluzaPublished in: DSAA (2016)
Keyphrases
- direct marketing
- marketing strategies
- data mining applications
- data mining
- database marketing
- database technology
- data processing
- life cycle
- customer data
- customer satisfaction
- customer relationship management
- relational databases
- data analysis
- data mining techniques
- databases
- decision support system
- data management
- web services