Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites.
Sebastian MolinilloRafael Anaya-SánchezFrancisco J. Liébana-CabanillasPublished in: Comput. Hum. Behav. (2020)
Keyphrases
- social support
- potential customers
- computer mediated
- questionnaire survey
- older adults
- factors that influence
- social commerce
- virtual communities
- website
- instant messaging
- social capital
- business models
- job satisfaction
- perceived usefulness
- factors affecting
- electronic commerce
- computer mediated communication
- service quality
- social web
- switching costs
- factors that affect
- learning community
- online learning
- information systems
- survey data
- information sharing
- independent variables
- collaborative learning
- smart home