Attention to eSports advertisement: effects of ad animation and in-game dynamics on viewers' visual attention.
Youngnam SeoMinkyung KimDoohwang LeeYounbo JungPublished in: Behav. Inf. Technol. (2018)
Keyphrases
- visual attention
- saliency map
- focus of attention
- eye tracking data
- eye tracking
- visual search
- eye movements
- natural scenes
- visual perception
- vision system
- higher level
- sponsored search
- visual attention model
- attention mechanism
- motion capture
- salient regions
- visual saliency
- display advertising
- biological vision systems
- object based visual attention
- visual field
- visual scene
- visual motion
- spatial and temporal
- computer graphics
- high level
- visual saliency detection
- computer vision