Marketing Agencies and Collusive Bidding in Online Ad Auctions.
Francesco DecarolisMaris GoldmanisAntonio PentaPublished in: Manag. Sci. (2020)
Keyphrases
- advertising campaigns
- combinatorial auctions
- online auctions
- bidding strategies
- online advertising
- contextual advertising
- group buying
- auction mechanisms
- marginal utility
- display advertising
- multi unit
- online learning
- electronic marketplaces
- decision making
- website
- data mining
- auction protocol
- resource allocation
- trading agents
- budget constraints
- information sharing
- sponsored search auctions
- real time
- government agencies
- web pages