Negativity Bias in the effects of eWOM Reviews: an Elaboration likelihood Perspective in Online Service Adoption Context.
Hamed Qahri SaremiAli Reza MontazemiPublished in: ECIS (2020)
Keyphrases
- real time
- online learning
- online reviews
- contextual information
- theoretical and practical implications
- online services
- product reviews
- information technology
- end users
- context aware
- service providers
- service oriented
- service quality
- customer satisfaction
- internet enabled
- computer mediated
- positive and negative
- maximum likelihood
- e government