Measuring Brand Awareness in a Random Utility Model.

Pierfrancesco Dotta Marco Tolotti Jorge Yepez

Published in: Adv. Complex Syst. (2017)

Keyphrases

experimental data
formal model
probabilistic model
conceptual model
high level
computational model
bayesian networks
mathematical model
em algorithm
decision theoretic
bayesian framework
neural network model
theoretical framework
real time
input data
prior knowledge
objective function
similarity measure
data mining