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Making Digital Freemium Business Models a Success: Predicting Customers' Lifetime Value via Initial Purchase Information.

Sebastian VoigtOliver Hinz
Published in: Bus. Inf. Syst. Eng. (2016)
Keyphrases
  • business models
  • domain knowledge
  • marketing strategies
  • high level
  • query language
  • knowledge management
  • life cycle
  • online stores
  • purchasing behavior