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Design to market thinking: exploring the merits of strategic niche management in design thinking.
D. F. J. Schraven
P. Arghandeh Jouneghani
Henk M. Jonkers
M. J. C. M. Hertogh
Published in:
Technol. Anal. Strateg. Manag. (2023)
Keyphrases
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design thinking
decision making
case study
management system
artificial intelligence
e learning
data management
design process
databases
knowledge management
reference architecture
short and long term
customer retention