Integrating Web Usage and Content Mining for More Effective Personalization.

Bamshad Mobasher Honghua Dai Tao Luo Yuqing Sun Jiang Zhu

Published in: EC-Web (2000)

Keyphrases

web usage
web personalization
web usage mining
website
usage logs
web content
web mining
web logs
web access
collaborative filtering
web data
usage data
web users
web browsing
data mining
pattern mining
user profiles
metadata