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Multidimensional appraisal of customer relationship management: integrating balanced scorecard and multi criteria decision making approaches.

Abbas KeramatiFatemeh Shapouri
Published in: Inf. Syst. E Bus. Manag. (2016)
Keyphrases
  • customer relationship management
  • multi criteria decision making
  • data mining applications
  • neural network
  • case study
  • multi dimensional
  • clustering algorithm
  • fuzzy set theory
  • analytic hierarchy process