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Influencer Engagement on Social Media: A Conceptual Model, the Development and Validation of a Measurement Scale.
Nataly Levesque
Frank Pons
Published in:
J. Theor. Appl. Electron. Commer. Res. (2023)
Keyphrases
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conceptual model
social media
data warehouse
high level
software engineering
social networks
object oriented
fuzzy logic
data model
entity relationship
data sources
query language
expert systems
general purpose
co occurrence
information processing
domain ontology
machine learning