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Acquiring a Digital Audience for Theaters - Looking Through The Lenses of Customer Equity and Empirical Research.

Urszula Swierczynska-KaczorPawel Kossecki
Published in: FedCSIS (2014)
Keyphrases
  • electronic commerce
  • imaging systems
  • stock market
  • data sets
  • information technology
  • artificial intelligence
  • three dimensional
  • customer satisfaction
  • call center
  • customer relationship management
  • customer knowledge