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Predicting Market Basket Additions as a Way to Enhance Customer Service Levels.

Vera L. MiguéisRicardo Teixeira
Published in: IESS (2020)
Keyphrases
  • customer service
  • market basket
  • market basket data
  • customer satisfaction
  • itemsets
  • database
  • association rule mining
  • real time
  • association rules
  • frequent item sets
  • customer support
  • databases
  • business strategy