Mining Target Marketing Groups From Users' Web of Trust on Epinions.
Yu ZhangZhaohui WuHuajun ChenHao ShengJun MaPublished in: AAAI Spring Symposium: Social Information Processing (2008)
Keyphrases
- web logs
- website
- social networking websites
- user generated content
- web mining
- clickstream data
- trust relationships
- web content
- unstructured information
- internet users
- web resources
- web information
- end users
- social network sites
- social media
- user centric
- information sources
- user experience
- data mining
- web usage
- log analysis
- huge data
- information overload
- text mining
- web documents
- web pages
- user interests
- social networking
- web data
- recommendation systems
- trust model
- product reviews
- web users
- privacy concerns
- social networking sites
- online communities
- user groups
- recommender systems
- user interaction
- social networks
- collaborative filtering
- virtual communities
- web applications
- data mining techniques
- web based systems
- web browsing
- usage data
- user generated
- viral marketing
- data mining technology
- social influence
- potential customers
- rating prediction
- web usage mining
- search engine