Mobile Instant Messaging for Customer Service Interaction - Preparation of a Model-based Approach Exploring Behavioral Intention.
Hannes SchimmeleStephan SchlöglAleksander GrothPublished in: CHIRA (2017)
Keyphrases
- customer service
- instant messaging
- text messaging
- communication technologies
- data collection
- customer satisfaction
- distance education
- mobile services
- mobile devices
- social networking sites
- m learning
- computer mediated communication
- user interaction
- mobile phone
- perceived usefulness
- databases
- behavioral intention
- wireless communication
- distance learning
- data analysis
- information systems