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Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts.
Naveen Amblee
Tung Bui
Published in:
Int. J. Electron. Commer. (2011)
Keyphrases
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purchase intention
online shopping
electronic word of mouth
virtual communities
customer satisfaction
service quality
personal information
social networks
social networking
online stores
social interaction
information systems
product quality