An improved optimization algorithm of ads' allocation in sponsored search and the results of experiments.
Anna N. SorokinaAlexey Ya. ChervonenkisPublished in: Autom. Remote. Control. (2015)
Keyphrases
- optimization algorithm
- sponsored search
- click prediction
- search engine
- online advertising
- multi objective
- computational advertising
- click through rate
- differential evolution
- optimization method
- budget constraints
- resource allocation
- user experience
- evolutionary multi objective
- sponsored search auctions
- optimization strategy
- click models
- search behavior
- web search
- hybrid optimization algorithm
- user clicks
- contextual advertising
- search algorithm
- keywords
- neural network