Web personalization expert with combining collaborative filtering and association rule mining technique.
Chi-Hoon LeeKim Yeong HyeonPhill-Kyu RheePublished in: Expert Syst. Appl. (2001)
Keyphrases
- association rule mining
- web personalization
- collaborative filtering
- recommender systems
- web usage mining
- association rules
- user interests
- data mining techniques
- usage data
- website
- recommendation systems
- mining algorithm
- itemsets
- pattern discovery
- data mining
- frequent itemsets
- matrix factorization
- knowledge discovery
- web mining
- weighted association rule mining
- user profiles
- usage patterns
- discovered association rules
- positive and negative association rules
- classification rule mining
- data sets
- interestingness measures
- databases
- access patterns
- business applications
- web users
- user behavior
- web search
- database
- genetic network programming