Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India.
Mohd Shuaib SiddiquiUrooj Ahmad SiddiquiMohammed Arshad KhanIbrahim Ghazi AlkandiAnoop Krishna SaxenaJaziba Haroon SiddiquiPublished in: J. Theor. Appl. Electron. Commer. Res. (2021)