Modeling and maximizing influence diffusion in social networks for viral marketing.
Wenjun WangW. Nick StreetPublished in: Appl. Netw. Sci. (2018)
Keyphrases
- viral marketing
- information diffusion
- social networks
- influence maximization
- diffusion models
- online social networks
- information propagation
- influential nodes
- diffusion process
- diffusion model
- influence propagation
- social media
- social influence
- social relationships
- community detection
- online communities
- information flow
- greedy algorithm
- network structure
- website
- link prediction
- social network analysis